Central Ohio Startup Blog written by Rick Coplin

Beautiful bookmarks! Toobla creates a visual library adding color, fun, & utility to bookmarks

November 16, 2009

Source: Columbus Dispatch

Author:  Tim Feran.   Photo: Jeff Hinkley

Save a link on the Web and then, months later, try to remember where you put it.

Most likely, you can’t.

That, in a nutshell, is the problem that local Internet startup Toobla.com hopes to solve.

“People are overwhelmed with content, everyone from tech guys to my mom,” said Brian Link, CEO of the four-man operation. “Nobody knows where to put it.”

Toobla aims to be the central repository for users’ favorite online content. The site uses folders with thumbnail photos to classify anything found online: links to Web sites, videos, images, documents, games, music and any kind of embeddable application or widget.

“Most of the currently available bookmarking sites are boring,” Link said. “We are striving to create a bookmarking service that’s beautiful and fun to browse — like an iTunes for Web content.

“It’s a universal tool, for small businesses, bloggers, college kids, researchers. It’s good for anything you want to browse easily. My wife is making Christmas lists with it.”

Although Toobla is intended to “reinvent bookmarking — and sharing, for that matter,” it is not a social Web site, Link said.

“The world doesn’t need a new Facebook,” he said. But Facebook is soon to be integrated into the site, “and it will automatically connect (to) and collect from Digg, Delicious and YouTube, too.”

Toobla's Brian Link

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