Aspirin or Vitamin?
July 1, 2009
Aspirin or Vitamin…which is your business?
Vitamins are a great supplement to your diet. They help you have more energy and a stronger body. They are good to have but if you don’t take them you’ll be OK. Aspirin is taken to relieve pain. If you have a headache you are ripping up your medicine cabinet to find the aspirin. So what is your business…Aspirin or Vitamin?
An aspirin business is one that solves a the customer’s pain. It is a must have not a nice to have. In my last post on the business planning process I discussed the need to do market research. Finding your customers’ pain point and targeting it is the reason behind market research.
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